A clean, well-lit space showcasing KM’s drapery, upholstery and specialty fabrics. Vivid colors popping against white backgrounds. And tight, informative content with zero blah blah blah....
We do a lot of experiential branding work for Michelin and their Laurens Proving Ground (LPG). These projects usually focus on energizing workspaces — offices, classrooms and other work environments. This particular work environment is a 2007 Corvette Z06....
If you know your subject, then speak your piece, but don’t think that avoiding contractions or plain speech makes you sound more professional or adds legitimacy to your argument. Anything that dulls the edge of your writing — avoiding contractions, passive sentence structure, 50-cent words — works against engagement because it makes it harder to read....
A client came to us recently with an interesting question. His CEO and board of directors had asked, “How do we achieve maximum brand value?”...
I see client PowerPoints from time to time and they often have two primary characteristics: one, they’ve managed to squeeze more words, charts and images in a slide than I would have thought humanly possible (think college students of the 1950s squeezing into a Volkswagen) and two, they reprise a lot of the content contained in their websites and sales collateral. Big mistakes. Guy Kawasaki, a venture capitalist and entrepreneur, posted The 10/20/30 Rule of PowerPoint a few years ago… and if his rule isn’t as immutable as...