Confluent (www.beconfluent.com), a Greenville-based consulting firm specializing in customized business application development, is working with us on their branding and marketing....
We’re excited about the relationship because ISS is everything we look for in a client. They’re smart, good people who make the world’s best software in their field. ...
A client came to us recently with an interesting question. His CEO and board of directors had asked, “How do we achieve maximum brand value?”...
Recently, one of our clients asked for help to outline the process of finding a B2B shop (a friend had moved across the country and was tasked with finding a local firm). This friend was looking for advice from seasoned vets, and since I’ve been on both the client and agency side of the business, our client wanted some ideas to get his friend started....
Bolder IS better — when nothing else is bold. Bright colors are better, when not everything is brightly colored. I don’t know how many times I’ve tried to communicate that, and until you see it, most people don’t understand it. The point of making something bold is to draw attention to it — to make something different. And if everything is bold … well, then basically nothing is bold....
We worked closely with Diligent’s management on brand development, creating a new brand, value proposition, messaging architecture and visual identity. Our development process included ongoing conversations with Diligent’s principals and extensive market research....
RealtyLink’s principals have transformed their commercial real estate development company into a nationwide enterprise, focusing on grocery-anchored shopping centers, power retail centers and restaurant franchises. They needed a site to support their growth objectives....