INDUSTRY: Industrial / Manufacturing
We started working with J.C. Steele & Sons, a manufacturer of heavy clay machinery in 2012. Steele machines produce over 90% of the bricks made in the U.S., so the company was moving into new global markets.
We’ve helped them refine their value proposition and messaging to focus on specific prospects and their recoverable by-products. Our objective, from day one, has been to help Steele protect its market share in heavy clay, while moving into metals with a resource recovery process that combines quality, cost-effectiveness and sustainability in equal measure.
We recommended revised branding and an integrated marketing program:
Steele continues to lead the U.S. market for sales of heavy clay handling and shaping equipment. It has also become a global leader in helping iron, steel and ferro alloy producers convert mountains of fines, dust and sludge into engineered feedstock.
radii affects the development of our business as much as anyone in our company. We can tie our growth in both our core and new markets directly to the time we started working with them. From web design, content marketing, branding and brainstorming, they function as our outsourced marketing department.
This video features the fifth generation of Steeles and introduces the HD-10, the heart of a stiff extrusion line that gives brickmakers the ability to test the thin brick market without investing in new production.