INDUSTRY: Industrial / Service / Manufacturing
In 2007, our Rockwell Automation client referred us to the senior management of a power services start-up with eleven service centers across the U.S.
The company planned a platform consolidation, using a coast-to-coast network to build market share in an industry dominated by regional players.
We named the company Integrated Power Services and focused on the most effective way to differentiate it from its established regional competition.
Continuous process industries hate unplanned downtime, which can cost U.S. industry about $260,000 per hour, so asset reliability is essential.
The company’s all-important deliverable is in the tagline, with the three blue triangles representing repair services, field services and distribution.
The blue we chose is a reassuring contrast to the color red, which typically indicates electrical or mechanical problems in rotating assets.
IPS completed three acquisitions shortly after opening their doors. We helped the company bring these regional brands into the family, preserving their brand equity as they transitioned to their new IPS identity.
We launched the first IPS site early in 2008 and have managed and optimized it from Day One.
The site (www.ips.us) is single-minded about the IPS value proposition, featuring solutions that create substantial value by eliminating unplanned downtime.
The site content and design also serve as the foundation of the IPS social media program.
We’ve worked with radii since we opened our doors in 2007. They helped us create the IPS brand and work closely with me to develop and manage our integrated marketing. As IPS has evolved, radii has helped us build our brand authority as experts in delivering reliability to continuous process industries.
They do much more than create strategic and tactical marketing content. radii set up our fulfillment center to handle sales literature and premiums for 30 service centers, field offices and distribution centers across North America. They consulted with our IT department on UX design for IPS Tracker, our tablet-based reporting and job tracking system for customers. And they work with us on both external and internal communications — I can count on them to understand our business and what we need to build on our position as the nation’s leading independent power services provider.
IPS has always been agnostic on “repair versus replace,” making its recommendations based on lower cost of ownership. This regional direct response campaign focused on the company’s ability to repair motors to “better than new,” with upgraded horsepower or efficiency.
We also used the campaign to tout the decades of experience IPS technicians offer, as well as their unmatched ability to source motors of all sizes, from fractional horsepower units up to monster AC & DC motors.
IPS has always said that prospects who visit their service centers typically become customers. We help them accelerate this process by bringing IPS people and service centers to their prospects.
If you are considering a marketing partner to help you build your brand, select radii. They are creative, innovative, progressive and best in class — and just great people to work with! If you do, you will find a true business partner that takes a vested interest in their clients and their success. radii is an integral part of the IPS success story.
In addition to handling IPS external communications, we also support their internal communications to the company’s 30 locations in the U.S. and Canada.
IPS service centers are hundreds or thousands of miles away from each other, so we work with our client to build a shared sense of purpose and commitment.