INDUSTRY: Emergency care training & continuing education
In 2012, a strategic consultant working with private equity firms referred us to Health & Safety Institute, a for-profit company based in Eugene, OR that offers emergency care certification training, continuing education, safety training and chemical compliance solutions. We joined HSI’s roster of marketing firms, working on campaign development, product branding, product catalogs, data sheets and annual conference materials.
Most of our clients come to us for single-source marketing, but we know how to be team players and work with legacy branding and positioning, and alongside other marketing firms. Our first assignment was to position HSI as a superior alternative to the emergency care training and continuing education resources offered by the American Red Cross and the American Heart Association.
Going up against the Red Cross and the AHA is tough. They’re well-entrenched brands and buying a training curriculum from either organization is always a safe move (the “Nobody ever got fired for buying IBM” syndrome).
In response, HSI offers expert-developed training materials, courses and programs for healthcare professionals, first responders, employees and the community. The company delivers these courses with an interactive online platform, backing them with administrative systems that allow their customers to spend more time training and less time on paperwork, with exceptional customer service and tech support.
We focused on HSI’s commitment to innovative, clinically rigorous training materials and key value-adds (flexible online interactive learning, superior administrative resources and personalized technical support and customer service).
We also targeted the weaknesses of HSI’s larger competitors — their complacency and indifference to individual customer concerns about excessive paperwork.
HSI has grown substantially and continues to add safety and training brands to its portfolio. We’ve maintained our relationship during the company’s sale and re-acquisition by the private equity firm that owned HSI in 2012 , working with new management and marketing personnel.
We named the company’s new online training platform OTIS (Online Training & Information System) and created the branding and all marketing materials.
The Precision Interactive Skills Monitor (PRISM) helps students practice chest compressions as part of their CPR/AED training.
HOPE is a free community CPR class providing Hands On Practical Experience in a simplified form of CPR using only chest compressions.
Working with radii is a pleasure and I can count on them to get the job done and always be available for me. It's like having a copywriter, design guru and project manager in the office next door... I'd never know they're 3000 miles away.