INDUSTRY: Financial
Launching a new bank credit advisory services brand
By the time the principals of Diligent Bank Credit Advisors opened their doors, they had looked at a lot of bank records. And when we say “look,” we mean “diligence.”
Diligent’s core business is buy-side due diligence support for the acquisition of whole banks or bank loan portfolios. Their primary deliverable is a technical report supporting their estimates of expected loss.
These reports help banks, bank investors, investment bankers, and government and regulatory agencies make better informed decisions about buying and selling banks and bank loan portfolios.
Challenges
- Zero brand awareness
- Incumbent advisors — larger firms were often already embedded into prospects’ operational processes
- Prospects didn’t understand the substantial experience base, depth or intricacy of Diligent’s review process, which meant they didn’t understand the value
Solutions
- Branding and positioning built around the principals’ specialized experience, skill set and deliverables
- Website
- Customized data sheets and presentations
radiiation:
- Logo Design
- Web Development
- Content Marketing
- Business Development
- Presentation
- Collateral Design
Branding
The logo includes a contemporary font (bankers love their serifs), a checkmark and a period — both symbolizing completed diligence. We wrote the positioning line “Diligence for actionable intelligence,” which summarizes the firm’s value proposition in four words.
Website
This is a simple site — a clean, well-lit space with engaging content on the firm’s services suite and its value to target markets.
Collateral
Specialty financial services marketing needs data sheets — content written for decision-makers and key influencers, such as board members or investors.
