INDUSTRY: Higher Education/Philanthropy
Most of what we do focuses on creating or revising B2B branding and marketing, but we also work on strong, well-established brands, where the client wants a new perspective and tactical executions to refresh the messaging and drive ongoing engagement.
That’s how we started working with Clemson University. A favorite former client called, asking if we’d like to produce a set of philanthropy videos for Clemson Forever, the school’s development and alumni relations brand.
Our challenge was to pick up existing video content and combine it with new motion graphics for specific giving metrics. We called on our favorite videographer, Alex LaCasse at MTN LLC, who recommended Stewart Rosburg, at Tell Strategic Design for motion graphics.
Motion graphics make up most of the three videos, so it was vital for the script to connect these giving metrics to stories about students who benefit. We also wanted to emphasize the school’s stewardship and say thank you (“We’re forever grateful”) to sustain donor momentum for the coming year.
To date, the response has been overwhelmingly positive, which is what we always aim for (we live and work in the heart of Clemson country, and we know how much the Tiger Paw means to people). We’re looking forward to doing more with Clemson… watch this space for further developments!
We created a short-form video that comes in at 1:36 and includes all the metrics, minus the interviews.
From motion graphics, to writing to just the right audio – they brought all the pieces together. Their support really increased our bench strength on this critical communications project and allowed us to reach a broader audience and tell a more compelling story.
radii and team really took the time to understand our unique needs here at Clemson. Year-end fundraising communications can be cumbersome, but they helped us tell a highly visual story that captured the generosity and impact of our donors and alumni while also sharing some pretty remarkable financial stats.
The long-form video (4:20) includes on-camera interviews with students and faculty.
We edited a Twitter version (:20) for Clemson’s president to announce the year’s record-breaking donations.