JMMS - radii Portfolio - Greenville SC
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JMMS - Logo Design for Manufacturer

JMMS

INDUSTRY: Manufacturing

A die casting supplier transforms itself into a Tier One vendor

 

We started working with JMMS in 2009, when the company was called JM MoldSouth and had just turned the reins over to the founder’s son. The next generation of management had a new vision of the company — to grow by building on the company’s legacy of craftsmanship with investments in people, engineering and manufacturing technology.

 

JMMS added a business development manager, more engineers, a quality assurance manager. They invested in new technologies. And refined their total program management capabilities in molds and dies. We’ve been there to help them target their key markets and tell a compelling story.

 

 

Challenges

  • Dated branding and website
  • No integration of marketing and business development
  • OEM and Tier vendor perception that companies can make molds or dies, but not both

 

Solutions

We scrapped the JM MoldSouth name and developed a new brand and positioning for JMMS:

  • New branding and positioning, focused on “next generation” technologies
  • New website emphasizing the company’s total program management and engineering experience
  • Trade show participation, including customized data sheets and video presentations
  • Media relations and editorial content development
  • Social media

 

Results

Today, JMMS serves automotive OEMs and Tier Vendors (as a tooling provider for Honda, JMMS is now classified as a Tier One vendor). It also has profitable business lines providing tooling for appliances, consumer products, lawn & garden, and OEM electronics.

radiiation:

  • Logo Design
  • Web Development
  • Content Marketing
  • Business Development
  • Collateral Design
  • Tradeshow Design

Branding

The new logo and tagline emphasize the JMMS commitment to continuous improvement through engineering and technology.

JMMS Logo Design for Manufacturer
JMMS Responsive Website Design - Manufacturing

Website

We update the JMMS website on a regular basis. Over time, the company has introduced various strategic initiatives for metal and plastics tooling, and we fold them into the content — more technical services, including part design/assistance and rapid prototyping/concurrent engineering. The site is optimized to convert OEMs and Tier vendors who deal with the problems of their current tooling providers on a daily basis.

JMMS Print Design - Brochures and Datasheets

Collateral

JMMS brochures and data sheets support the company’s business development and search rankings for key services.