Confluent - radii Portfolio - Greenville SC
1389
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Confluent - PowerApps Pros

Confluent

INDUSTRY: Software/Technology

A growing digital transformation company comes to radii for a brand tune-up

 

We started working with Confluent late last year, helping the digital transformation company refine a biz dev presentation. Confluent is a Microsoft Gold Partner that develops business apps to replace manual processes, automating data collection and communications while eliminating wasted time, money and effort.

 

The company markets itself as a long-term, strategic technology partner, filling the space between the gigantic global solution integrators and small, local competitors lacking Confluent’s certifications and experience. Their target — midsize to enterprise-level businesses that want to operate and scale more efficiently.

 

Our work this year started with a new logo, corporate identity package and website revision, and has progressed to more biz dev presentations, collateral and social media support. The branding and messaging needed a tune-up, rather than a clean-sheet revision, so we restructured and revised the content, while making the design cleaner and more user-friendly.

 

Challenges

  • Update the logo and create a mark that supported the name
  • Simplify and organize the website to make it scannable
  • Integration of marketing and business development

 

Solutions

  • Revised logo design with new look & feel for all Confluent marketing materials
  • Simpler, more scannable content written to encompass the company’s wide range of target markets
  • Biz dev and tradeshow support
  • Social media

 

Results

With an updated brand and reorganized website, Confluent can add new content and scale the site more efficiently. The new site launched in July 2018, so we’ll be tracking analytics with the company’s management.

radiiation:

  • Brand Geometry
  • Logo design
  • Corporate identity
  • Web development
  • Content marketing
  • Business development
  • Collateral design

Branding

The old Confluent logo featured a water drop, which the client felt was static and overly literal. We created a wave from a series of “Cs,” suggesting forward movement from data and communications flowing together.

Confluent - web design by radii

Website

A cleaner, updated design and simplified content,  for deeper engagement and more conversions.

Confluent BC design by radii

Business Card

A clean, square design with the back reinforcing Confluent’s partnership with Microsoft.