I read a lot of B2B marketing content, so I continue to wonder why people complicate their writing (and undermine their case) with the passive voice. It makes reading and comprehension more difficult....
We've been with IPS from the beginning, naming and branding the company, launching its marketing, and we’ve been tending to the brand and the relationship ever since....
If you know your subject, then speak your piece, but don’t think that avoiding contractions or plain speech makes you sound more professional or adds legitimacy to your argument. Anything that dulls the edge of your writing — avoiding contractions, passive sentence structure, 50-cent words — works against engagement because it makes it harder to read....
We rebranded DHG Search, the executive search and recruiting subsidiary of DHG, in 2013. Six years later, our client came back for a content and design refresh....