Blog Archives - radii
-1
archive,category,category-blog,category-1,bridge-core-1.0.7,ajax_fade,page_not_loaded,,qode_grid_1300,footer_responsive_adv,qode-content-sidebar-responsive,qode-child-theme-ver-1.0.0,qode-theme-ver-19.2.1,qode-theme-bridge,wpb-js-composer js-comp-ver-6.0.5,vc_responsive
 

Blog

If you know your subject, then speak your piece, but don’t think that avoiding contractions or plain speech makes you sound more professional or adds legitimacy to your argument. Anything that dulls the edge of your writing — avoiding contractions, passive sentence structure, 50-cent words — works against engagement because it makes it harder to read....

I see client PowerPoints from time to time and they often have two primary characteristics: one, they’ve managed to squeeze more words, charts and images in a slide than I would have thought humanly possible (think college students of the 1950s squeezing into a Volkswagen) and two, they reprise a lot of the content contained in their websites and sales collateral. Big mistakes. Guy Kawasaki, a venture capitalist and entrepreneur, posted The 10/20/30 Rule of PowerPoint a few years ago… and if his rule isn’t as immutable as...

Bolder IS better — when nothing else is bold. Bright colors are better, when not everything is brightly colored. I don’t know how many times I’ve tried to communicate that, and until you see it, most people don’t understand it. The point of making something bold is to draw attention to it — to make something different. And if everything is bold … well, then basically nothing is bold....