Clemson Forever asked if we’d like to produce long- and short-form videos — and we said yes. This was a chance for us to reconnect with a favorite client, one who knew she could trust us to deliver the goods. Our assignment: share the details about Clemson University’s end-of-year fundraising totals, to sustain donor momentum for the coming year and say thanks to everyone who gave....
Confluent (www.beconfluent.com), a Greenville-based consulting firm specializing in customized business application development, is working with us on their branding and marketing....
We’re excited about the relationship because ISS is everything we look for in a client. They’re smart, good people who make the world’s best software in their field. ...
A client came to us recently with an interesting question. His CEO and board of directors had asked, “How do we achieve maximum brand value?”...
Recently, one of our clients asked for help to outline the process of finding a B2B shop (a friend had moved across the country and was tasked with finding a local firm). This friend was looking for advice from seasoned vets, and since I’ve been on both the client and agency side of the business, our client wanted some ideas to get his friend started....
I see client PowerPoints from time to time and they often have two primary characteristics: one, they’ve managed to squeeze more words, charts and images in a slide than I would have thought humanly possible (think college students of the 1950s squeezing into a Volkswagen) and two, they reprise a lot of the content contained in their websites and sales collateral. Big mistakes. Guy Kawasaki, a venture capitalist and entrepreneur, posted The 10/20/30 Rule of PowerPoint a few years ago… and if his rule isn’t as immutable as...
Bolder IS better — when nothing else is bold. Bright colors are better, when not everything is brightly colored. I don’t know how many times I’ve tried to communicate that, and until you see it, most people don’t understand it. The point of making something bold is to draw attention to it — to make something different. And if everything is bold … well, then basically nothing is bold....
We’ve worked with Steele, a Statesville, NC-based heavy machinery manufacturer, since 2011. The company dominates the U.S. brick production market, with more than 90% of the market, and has worked aggressively in recent years to introduce its stiff extrusion technology to iron & steel mills...
We worked closely with Diligent’s management on brand development, creating a new brand, value proposition, messaging architecture and visual identity. Our development process included ongoing conversations with Diligent’s principals and extensive market research....
We worked closely with Diligent’s management on brand development, creating a new brand, value proposition, messaging architecture and visual identity. Our development process included ongoing conversations with Diligent’s principals and extensive market research....