Blog & News - radii
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Blog & News

If you know your subject, then speak your piece, but don’t think that avoiding contractions or plain speech makes you sound more professional or adds legitimacy to your argument. Anything that dulls the edge of your writing — avoiding contractions, passive sentence structure, 50-cent words — works against engagement because it makes it harder to read....

We created this short video to boost awareness and trial of Nova Health's $25 annual sports physical, combining b-roll with motion graphics and music to deliver a simple, powerful message. The simplicity of the format means it’s a fast, cost-effective way to target key prospects, connect your brand to current events and boost engagement with other content on your website-...

One of our favorite clients called us this summer with a question. He wanted to know if we’d shoot a video for a local non-profit in Statesville, North Carolina, called Fifth Street Ministries. Once we started talking about the video, it became apparent that Fifth Street could also use new branding and a website, so we added both items to our to-do list....