A clean, well-lit space showcasing KM’s drapery, upholstery and specialty fabrics. Vivid colors popping against white backgrounds. And tight, informative content with zero blah blah blah....
We do a lot of experiential branding work for Michelin and their Laurens Proving Ground (LPG). These projects usually focus on energizing workspaces — offices, classrooms and other work environments. This particular work environment is a 2007 Corvette Z06....
I read a lot of B2B marketing content, so I continue to wonder why people complicate their writing (and undermine their case) with the passive voice. It makes reading and comprehension more difficult....
We've been with IPS from the beginning, naming and branding the company, launching its marketing, and we’ve been tending to the brand and the relationship ever since....
Do you have an engineered solution to sell? We can help you sell it, with videos like this to summarize the benefits of your technology, engineering and integration, simply and vividly....
If you know your subject, then speak your piece, but don’t think that avoiding contractions or plain speech makes you sound more professional or adds legitimacy to your argument. Anything that dulls the edge of your writing — avoiding contractions, passive sentence structure, 50-cent words — works against engagement because it makes it harder to read....
We rebranded DHG Search, the executive search and recruiting subsidiary of DHG, in 2013. Six years later, our client came back for a content and design refresh....
We created this short video to boost awareness and trial of Nova Health's $25 annual sports physical, combining b-roll with motion graphics and music to deliver a simple, powerful message. The simplicity of the format means it’s a fast, cost-effective way to target key prospects, connect your brand to current events and boost engagement with other content on your website-...
If you have bare walls and windows in your office building, plant or visitor’s center, you have an untapped branding opportunity. It’s time to do something....
One of our favorite clients called us this summer with a question. He wanted to know if we’d shoot a video for a local non-profit in Statesville, North Carolina, called Fifth Street Ministries. Once we started talking about the video, it became apparent that Fifth Street could also use new branding and a website, so we added both items to our to-do list....