Sean Sears, Author at radii
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Author: Sean Sears

One of our favorite clients called us this summer with a question. He wanted to know if we’d shoot a video for a local non-profit in Statesville, North Carolina, called Fifth Street Ministries. Once we started talking about the video, it became apparent that Fifth Street could also use new branding and a website, so we added both items to our to-do list....

Bolder IS better — when nothing else is bold. Bright colors are better, when not everything is brightly colored. I don’t know how many times I’ve tried to communicate that, and until you see it, most people don’t understand it. The point of making something bold is to draw attention to it — to make something different. And if everything is bold … well, then basically nothing is bold....