We do a lot of experiential branding work for Michelin and their Laurens Proving Ground (LPG). These projects usually focus on energizing workspaces — offices, classrooms and other work environments. This particular work environment is a 2007 Corvette Z06....
If you have bare walls and windows in your office building, plant or visitor’s center, you have an untapped branding opportunity. It’s time to do something....
Recently, one of our clients asked for help to outline the process of finding a B2B shop (a friend had moved across the country and was tasked with finding a local firm). This friend was looking for advice from seasoned vets, and since I’ve been on both the client and agency side of the business, our client wanted some ideas to get his friend started....