Jay Kirkman, Author at radii
-1
archive,author,author-jaykirkman,author-2,bridge-core-3.0.1,qode-page-transition-enabled,ajax_fade,page_not_loaded,,qode_grid_1300,footer_responsive_adv,qode-content-sidebar-responsive,qode-child-theme-ver-1.0.0,qode-theme-ver-28.7,qode-theme-bridge,wpb-js-composer js-comp-ver-6.9.0,vc_responsive
 

Author: Jay Kirkman

If you know your subject, then speak your piece, but don’t think that avoiding contractions or plain speech makes you sound more professional or adds legitimacy to your argument. Anything that dulls the edge of your writing — avoiding contractions, passive sentence structure, 50-cent words — works against engagement because it makes it harder to read....

Clemson Forever asked if we’d like to produce long- and short-form videos — and we said yes. This was a chance for us to reconnect with a favorite client, one who knew she could trust us to deliver the goods. Our assignment: share the details about Clemson University’s end-of-year fundraising totals, to sustain donor momentum for the coming year and say thanks to everyone who gave....