A clean, well-lit space showcasing KM’s drapery, upholstery and specialty fabrics. Vivid colors popping against white backgrounds. And tight, informative content with zero blah blah blah....
I read a lot of B2B marketing content, so I continue to wonder why people complicate their writing (and undermine their case) with the passive voice. It makes reading and comprehension more difficult....
We've been with IPS from the beginning, naming and branding the company, launching its marketing, and we’ve been tending to the brand and the relationship ever since....
Do you have an engineered solution to sell? We can help you sell it, with videos like this to summarize the benefits of your technology, engineering and integration, simply and vividly....
If you know your subject, then speak your piece, but don’t think that avoiding contractions or plain speech makes you sound more professional or adds legitimacy to your argument. Anything that dulls the edge of your writing — avoiding contractions, passive sentence structure, 50-cent words — works against engagement because it makes it harder to read....
We rebranded DHG Search, the executive search and recruiting subsidiary of DHG, in 2013. Six years later, our client came back for a content and design refresh....
Clemson Forever asked if we’d like to produce long- and short-form videos — and we said yes. This was a chance for us to reconnect with a favorite client, one who knew she could trust us to deliver the goods. Our assignment: share the details about Clemson University’s end-of-year fundraising totals, to sustain donor momentum for the coming year and say thanks to everyone who gave....
Confluent (www.beconfluent.com), a Greenville-based consulting firm specializing in customized business application development, is working with us on their branding and marketing....
We’re excited about the relationship because ISS is everything we look for in a client. They’re smart, good people who make the world’s best software in their field. ...
A client came to us recently with an interesting question. His CEO and board of directors had asked, “How do we achieve maximum brand value?”...