We all started in consumer advertising, working on car, fast food, healthcare and packaged goods accounts. It taught us the importance of being both concise and targeted — key competitive advantages in B2B marketing.
Unlike consumer advertising, B2B marketing often requires wrapping our heads around complex combinations of technology and services. The barriers to entry here have always been the ability to understand what the client does, why it matters and how to best explain that to prospects quickly and effectively.
We work hard to understand your business. We’ll devour whatever information you give us, supplement that with our own research, and if you’re willing, talk to your clients or customers — for better informed recommendations and more compelling marketing.
radii’s branding process not only helped us to communicate who we were, but also helped us establish a vision of who we could be.
Now we just try to live up to it.
We started working with the portfolio companies of middle market private equity firms shortly after opening our doors in 2002. This experience taught us how to find common ground with the CEOs and senior management of companies in various stages of transition, providing objective assessments of their brands and retooling the marketing to support new and aggressive growth objectives.
This can be a challenging time for CEOs and other stakeholders, who must now answer to new owners and active boards. Our experience with platform consolidations and post-merger integration gives us the credibility to build trust, which is the foundation of a long-term marketing relationship.
When we work with one portfolio company, private equity firms typically refer us to the management of other holdings. The relationships we build with these companies endure after the private equity firms exit.
For more information on our private equity experience, contact Jay Kirkman at 864.421.9121 x.102.
We’re a group of B2B marketing veterans who smuggled their energy and enthusiasm across the borders of experience. We love what we do as much as when we started in the business – now, we’re just better informed and we know what works.
We scale with a group of experienced contract specialists. These veterans supplement our content, lead gen, design, coding and video production capabilities – they show up, strap in and produce.