Understanding, insight and analytics

  • Process begins with industry review
  • Assessment of client and competitive content
  • Development of long tail keywords
  • Research and testing
  • Validation with analytics and proprietary software
  • Keyword index tracking over time
  • Content and coding development
  • Content marketing strategies to support better search engine placement

It all starts with understanding your business

We work to develop an understanding of your business that goes beyond writing glib headlines and reciting technical capabilities. Our experience with high-tech engineering, manufacturing and services helps us develop content that matches what your prospects are looking for online.

Content assessment and keyword development

Better organic search engine placement requires more than stuffing keywords into webpages. It takes qualitative research, keyword testing, analytics and engaging content — properly coded, structured and linked. This content has to be repackaged for multiple distribution channels, to reach more prospects. We treat this as an ongoing process, which must be monitored and tweaked at regular intervals.

An ongoing process

We run regular site usage analytics to assess keyword performance and visitor behavior. These analytics help us create and curate new content for shifting prospect interests, social media activity and industry issues. We also have a partnership with a group of lead generation specialists, who offer higher-level analytics on demand.

Our process combines qualitative insight with quantitative rigor, to deliver measurable improvement in organic search results, site engagement and conversion. To discuss your SEO strategy, contact Jay Kirkman at 864.421.9121 or email.