A new strategy for a changing communications landscape

  • Thought leadership
    • Expert commentary on customer issues
  • Engaging content, properly distributed, drives better conversion
    • Web content
    • Blogs
    • Social media
    • SEO
    • PR
  • Publishing and repackaging content in multiple channels extends reach

Understanding your business

You can’t fake it. Engaging a client’s customers requires not only an understanding of the client’s business, but the customer’s too. We make it our business to understand both — the strategic and operating issues, and the pain points that our clients’ products and services are uniquely qualified to address. Our content marketing builds thought leadership, with insight-based content about the challenges our clients’ customers face.

Think like a publisher

Strategic, consistent, aligned content reaches more prospects, to extend your sphere of influence, create more leads and drive conversion. We create and curate content, and then publish it on client websites, their blogs and social media. We also have extensive experience in developing editorial content for industry publications, working closely with clients to develop content that can be leveraged online, in print, at tradeshows and in business development (content marketing also supports our classic PR efforts, with press releases and story pitches).

A single-minded purpose

All of these efforts support one simple objective — drive more qualified prospects to the client website, keep them on the site longer, and give them compelling reasons to pick up the phone or fire off an email.

Today’s business buyers are typically more than halfway through their purchase process before they contact suppliers directly. To make sure they’re leaning toward doing business with you, contact Jay Kirkman at 864.421.9121 or email.