radii rebrands Staffing Partners as DHG Search Advisors

DHG Search Advisors LogoWe started working with Staffing Partners, a Dixon Hughes Goodman subsidiary, in May 2013.  The firm specializes in accounting & finance and IT recruiting, from staff positions up to C level.  Senior management wanted a new name, a new brand and a whole way of marketing.

Over the summer, we collaborated with our new client on a Brand Geometry.  We assessed where they were.  Defined where they wanted to be.  And then developed the strategies and tactics to get them there,

We rebranded the firm as DHG Search Advisors and launched their new website in September.  You can see it at www.dhgsearch.com.  With the first phase of the new brand launch complete, we’re working on the rollout of a content marketing program, to drive more traffic to the new site and help DHG Search engage with more prospects.  Stay tuned for updates on their progress.

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About Jay Kirkman —
Jay works on the front end of assignments, developing strategies and creative concepts, and writing copy. A self-described "engineering groupie," he thrives on talking to engineers about their work and using their insights in the content we develop.