Machine Laboratory taps radii for brand development and marketing

October 23, 2012 — Machine Laboratory, a leading provider of ultra-high precision parts for the automotive, aerospace, defense, medical and power gen markets, has appointed radii to handle brand development and marketing communications.

Headquartered in Lenexa, Kansas, with other divisions in Kansas, Missouri and Florida, Machine Laboratory combines engineering and manufacturing of ultra-high precision CNC parts with production volumes of several million units-plus.  The company’s process engineering is designed for the toughest parts — the closest tolerances and most complex geometries — and it holds tolerances of one micron or below at platform-level production volumes.

radii is developing a new expanded website, collateral materials and a business development program for Machine Laboratory.  The new website should launch early in November 2012.

For more information on Machine Laboratory or radii, contact Jay Kirkman at 864.421.9121.

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About Jay Kirkman —
Jay works on the front end of assignments, developing strategies and creative concepts, and writing copy. A self-described "engineering groupie," he thrives on talking to engineers about their work and using their insights in the content we develop.