Cline rebrands to build on its hose and hydraulics business

cline-logoCline Hose & Hydraulics has been part of downtown Greenville, SC since 1948.  This family-owned business is now run by the third generations of Clines, Scott and Glenn, and needed a new brand to match its entrepreneurial attitude.

We rebranded the company simply as “Cline,” developed a new brand and launched a new website this summer (you can see it at www.clinehose.com).  The new tagline, “Industrial Strengths,” speaks to the company’s capabilities in engineering, manufacturing, sales and service.  It will help drive more sales in both Cline’s legacy hose and hydraulics markets, and its growing presence in power drives, cylinder repair, cooling systems, and contract manufacturing and engineering.

Now that the brand and website relaunch are complete, we plan to move Cline into content marketing, to connect with their various target markets, increase site traffic and build sales.  We’ll keep you posted on how it goes.

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About Jay Kirkman —
Jay works on the front end of assignments, developing strategies and creative concepts, and writing copy. A self-described "engineering groupie," he thrives on talking to engineers about their work and using their insights in the content we develop.