Blog & News - radii
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Blog & News

One of our favorite clients called us this summer with a question. He wanted to know if we’d shoot a video for a local non-profit in Statesville, North Carolina, called Fifth Street Ministries. Once we started talking about the video, it became apparent that Fifth Street could also use new branding and a website, so we added both items to our to-do list....

Clemson Forever asked if we’d like to produce long- and short-form videos — and we said yes. This was a chance for us to reconnect with a favorite client, one who knew she could trust us to deliver the goods. Our assignment: share the details about Clemson University’s end-of-year fundraising totals, to sustain donor momentum for the coming year and say thanks to everyone who gave....

I see client PowerPoints from time to time and they often have two primary characteristics: one, they’ve managed to squeeze more words, charts and images in a slide than I would have thought humanly possible (think college students of the 1950s squeezing into a Volkswagen) and two, they reprise a lot of the content contained in their websites and sales collateral. Big mistakes. Guy Kawasaki, a venture capitalist and entrepreneur, posted The 10/20/30 Rule of PowerPoint a few years ago… and if his rule isn’t as immutable as...

Bolder IS better — when nothing else is bold. Bright colors are better, when not everything is brightly colored. I don’t know how many times I’ve tried to communicate that, and until you see it, most people don’t understand it. The point of making something bold is to draw attention to it — to make something different. And if everything is bold … well, then basically nothing is bold....