We all started in consumer advertising and eventually gravitated toward B2B marketing. We liked the idea of wrapping our heads around complex technologies or multi-layered services and connecting them to customer needs. And if the work has a real understanding of the business and the high-gloss finish you'd expect from consumer marketing, well, everyone’s a consumer of something, even B2B marketing.
We also manage a group of contract specialists. These professionals show up, strap in, produce and then leave. The result is a core group that understands you, your brand, your markets and customers, and manages specialists who deliver high-end analytics, lead generation, complex coding and video production.
Total program management, from a group of people who work hard at being easy to do business with.
Jay’s career in advertising started in 1981 at Ross Roy in its account training program. He was promoted to copywriter after six months, working on Chrysler, Plymouth and Dodge. From there he did the “car writer in Detroit” thing, learning his craft on Lincoln-Mercury at Y&R/Cato Johnson, Jeep at Saatchi & Saatchi Compton, and Lincoln-Mercury, Merkur and Ford at Y&R/Wunderman.
He moved to Greenville, SC, in 1985 for packaged goods experience, joining Henderson Advertising as a senior copywriter. He worked on Chris-Craft, 21 Brands, First Atlanta and Texize brands such as Fantastik and Spray’n’Wash.
He left Henderson in 1986 and opened his own agency to focus on B2B. Over the course of the next sixteen years, he served as creative director and writer on accounts in a range of industries—aviation services, healthcare, IT, professional services, value added components and value added distribution. He opened radii with Mindy in 2002.
Today, Jay works on the front end of assignments, developing strategies and creative concepts, and writing copy. He thinks work is what you do—not where you go—and as a consequence, seldom stops thinking about work.
Mindy wears various hats. A co-founder of the firm, she’s our senior account person, managing client services, tending to client relationships and taking the point in strategic planning and project management. As general manager, she makes sure the trains run on time—overseeing estimating, billing and vendor relations. She also works with Sean on print production, drawing on her background as Hardee’s merchandising manager and national director of advertising for Denny’s.
She began her career in advertising in 1983, working on Burger King merchandising at Robert Landau Associates, followed by AE positions with Campbell-Ewald on Eastern Airlines and PS Productions on Chrysler’s sponsorship of Kenny Rogers’s nationwide tour.
Mindy joined the largest Hardee’s franchisee as ad manager in 1986. Over the next decade, she continued to climb the corporate ladder—despite five changes in corporate ownership—eventually becoming national ad director for Denny’s, where she managed five national shops and a $65 million ad budget.
She left Denny’s in 1997 to work with Jay at Kirkman Bowman & Associates. Over the next five years, she handled Milliken & Company, Mizuno and Stevens Aviation, leaving in 2002 to open radii.
Sean joined radii as a partner in November 2009, assuming responsibility for website development, art direction, design and print production. Before coming here, he spent ten years at 10Best, Inc., where he was Co-Founder and Vice President of Product Development. His responsibilities there included development and maintenance of the 10Best product across multiple platforms.
He also served as the primary user interface developer and web/graphic designer for 10Best, including 10Best.com, and handled all development and design for the company’s solution clients, which included Radisson Hotels, www.priceline.com, Fairmont Hotels, AT&T Wireless, Southern Living, Amadeus Global and Accor.
Sean also adds to our collective healthcare marketing experience, having managed all print, collateral, identity and web design work for Columbia Health Care of Central Kentucky, a healthcare system with six hospitals (he did this from 1991 to 1996 as the creative director of a communications/design firm called Crystal Communications and then for three more years as creative director of the system’s in-house creative department).