Who we are - radii B2B brand management and development
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Who we are

B2B brand development and management specialists

We’ve spent years learning to be quick studies

 

We all started in consumer advertising, working on car, fast food, healthcare and packaged goods accounts. It taught us the importance of being both succinct and targeted — key competitive advantages in B2B marketing.

 

An emphasis on engineering

 

Today, we specialize in what we think of as infrastructure accounts — engineering-intensive manufacturing, software development and solution integration, and professional services. These are businesses far removed from the consumer experience, but they play an essential role in the global economy, and our work helps them acquire more customers, build share and move into new markets.

 

Unlike consumer advertising, B2B marketing requires wrapping our heads around complex technologies and services. The barrier to entry here has always been the ability to understand what the client does and why it matters.

 

We can understand your business. We’ll devour whatever information you give us, supplement that with our own research, and if you’re willing, talk to your clients or customers — for better informed recommendations and more effective marketing.

Marketing for private equity portfolio companies

The experience you need in your toolbox

We started working with the portfolio companies of middle market private equity firms shortly after opening our doors in 2002. This experience taught us how to find common ground with the CEOs and senior management of companies in various stages of transition, providing objective assessments of their brands and retooling the marketing to support new and aggressive growth objectives.

 

Credibility that builds trust

 

This can be a challenging time for CEOs and other stakeholders, who must now answer to new owners and active boards. Our experience with platform consolidations and post-merger integration gives us the credibility to build trust, which is the foundation of a long-term marketing relationship.

 

When we work with one portfolio company, private equity firms typically refer us to the management of other holdings. The relationships we build with these companies endure after the private equity firms exit.

 

For more information on our private equity experience, contact Jay Kirkman at 864.421.9121 x.102.

CLIENTS ACROSS NORTH AMERICA AND AROUND THE WORLD:

The experience you want to see

We’re a group of B2B marketing veterans who smuggled their energy and enthusiasm across the borders of experience. We love what we do as much as when we started in the business – now, we’re just better informed and we know what works.

 

We scale with a group of experienced contract specialists. These veterans supplement our content, lead gen, design, coding and video production capabilities – they show up, strap in and produce.

Expand your sphere of influence - radii
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Jay Kirkman

Partner
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Sean Sears

Partner
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Mindy Kirkman

Partner

radii COLLECTIVE EXPERIENCE

Automotive
  • Chrysler-Plymouth
  • Dodge
  • Lincoln-Mercury
  • Jeep
  • Ford
  • Toyota
Aviation
  • Keystone Helicopter
  • Lockheed Aeromod
  • Michelin Aircraft Tire Corporation
  • Orion Air Group
  • Ranger Aerospace
  • Stevens Aviation
  • Tempus Jets
Foodservice
  • Applebee’s
  • Denny’s
  • FATZ Cafe
  • Hardee’s
  • Quincy’s
  • TGI Friday’s
Healthcare
  • Columbia Healthcare
  • Frankfort Regional Medical Center
  • Greenville Hospital System
  • Samaritan Hospital
Manufacturing
  • Asahi Chemical Co. Ltd
  • Cline Hose & Hydraulics
  • J.C. Steele & Sons
  • JMMS
  • Machine Laboratory
  • Milliken & Company
  • Staubli
Private Equity
  • Fort Point Capital
  • Meridian Venture Partners
  • Milestone Partners
  • Ranger Aerospace
  • Riverside Company
  • Trinity Hunt Partners
Professional Services
  • APEX Growth Strategies
  • DHG
  • DHG Search
  • DHG Wealth
  • DHG China
  • DEVITA Engineering
  • HSI (Health & Safety Institute)
  • ASHI (American Safety & Health Institute)
  • MEDIC First Aid
  • 24-7 EMS / 24-7 Fire
  • Summit Training Source
  • Integrated Power Services
  • Johnston Design Group
  • RPR Returnable Packaging
  • TMS International
  • Tech-24
Real Estate & Development
  • Carilion
  • Fox Capital Partners
  • Foxbank Plantation
  • O’Neal Village
  • Pendleton West
  • The Randolph Group
  • Third Palm
  • RealtyLink
Software/Technology
  • AT&T Wireless
  • Avery-Dennison RFID
  • ISS
  • Otis (Online Training & Information System)
  • ProSys
  • Pro-Vigil
  • Stark RFID
  • Validate ProTicket
  • WolfePak
Sporting Goods
  • Connor Sports
  • Mizuno Golf
  • SRIXON
Travel & Hospitality
  • 10Best.com
  • Priceline.com
  • Fairmont Hotels
  • InterContinental Hotels Group
  • Radisson Hotels
  • Country Inns & Suites
  • Park Inns
  • Park Plaza
  • Southern Living

Ready to work with people who get it?

Contact Jay Kirkman at 864.421.9121 x.102 or email.